Interview with iA’s Oliver Reichenstein

1 07 2010

Oliver talks about his inspiration and drive to create the best designs. This is my take-away inspiration from the interview:

"The courage to do what needs to be done, no matter how politically realistic the concept might be is what drives us. Sometimes we get through with our unconditional thinking (as in the case of ZEIT ONLINE), sometimes we don’t. Luckily, we are now in a situation where we do not need to do free work anymore, so whether our designs get realized or not, we now get paid for being courageous. How cool is that?"

Oliver also talks about life and design in Japan and explains why the field of IA is not very developed over there. 




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